Saturday, April 2, 2011

B.J. Fogg

During my writing up the first draft of "Trying to combat sedentary lifestyle" (literature review 1) I did a lot of research on persuasive technology and Facebook. During this research I came across allot of studies done by Fogg and he is referenced numerous times in the thesis as his work is very relevant to my thesis. He works in Standford Persuasive Lab which shows all his research. The lab has documented captology (figure 1) and is in the process of creating a book based on the psychology of Facebook which is very interesting highlighting the persuasive methods that are used within in Facebook. You can find all his work at his website My literature review is based on most of Foggs research. I will try to get a interview with Fogg in the near future for my thesis showing him a presentation of my concept to get his opinion.

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